Where
the Unconventional
becomes Unforgettable
Where
the Unconventional
becomes Unforgettable
Where
the Unconventional
becomes Unforgettable
OUR VISION
To create the unexpected and reveal the wow factor.
To create the unexpected and reveal the wow factor.
OUR VISION
To create the unexpected and reveal the wow factor.
Meet the Founder
Matteo Magnanini
Meet the Founder
Matteo Magnanini
Matteo is a Dubai-based executive, creative consultant, and academic specialising in luxury retail, store design, creative direction, and visual merchandising.
With extensive experience working across the luxury sector, he brings a strategic and design-led approach to creating distinctive retail experiences and strengthening brand presence.
His expertise spans the development of creative strategies, retail concepts, customer experiences, and visual merchandising solutions for global luxury brands and retailers. Combining commercial understanding with a strong creative perspective, he works to translate business objectives into meaningful and engaging brand experiences.
As the founder of Space M:M, he is committed to building a company centred on expertise, collaboration, and long-term partnerships. He believes that successful projects are built on trust, open communication, and a shared understanding of the client's ambitions.
Matteo is a Dubai-based executive, creative consultant, and academic specialising in luxury retail, store design, creative direction, and visual merchandising.
With extensive experience working across the luxury sector, he brings a strategic and design-led approach to creating distinctive retail experiences and strengthening brand presence.
His expertise spans the development of creative strategies, retail concepts, customer experiences, and visual merchandising solutions for global luxury brands and retailers. Combining commercial understanding with a strong creative perspective, he works to translate business objectives into meaningful and engaging brand experiences.
As the founder of Space M:M, he is committed to building a company centred on expertise, collaboration, and long-term partnerships. He believes that successful projects are built on trust, open communication, and a shared understanding of the client's ambitions.

OUR AWARDS












Transforming core brand values into sophisticated, cohesive visual and spatial identities.
01
Elevating Brand Identity
Designing strategic concepts and environments that deeply engage the audience.
02
Crafting Immersive Journey
Blending fashion, art, and culture through captivating pop-up activations and immersive curations.
03
Curating Cultural Experiences
Mentoring industry talent and guiding businesses through strategic retail coaching and visual merchandising training.
04
Empowering Excellence
Transforming core brand values into sophisticated, cohesive visual and spatial identities.
Transforming core brand values into sophisticated, cohesive visual and spatial identities.
01
01
Elevating Brand Identity
Elevating Brand Identity
Designing strategic concepts and environments that deeply engage the audience.
Designing strategic concepts and environments that deeply engage the audience.
02
02
Crafting Immersive Journey
Crafting Immersive Journey
Blending fashion, art, and culture through captivating pop-up activations and immersive curations.
Blending fashion, art, and culture through captivating pop-up activations and immersive curations.
03
03
Curating Cultural Experiences
Curating Cultural Experiences
Mentoring industry talent and guiding businesses through strategic retail coaching and visual merchandising training.
Mentoring industry talent and guiding businesses through strategic retail coaching and visual merchandising training.
04
04
Empowering Excellence
Empowering Excellence
OUR CORE PILLARS
A creative consultancy at the intersection of luxury and lifestyle retail, translating bold ideas into extraordinary experiences.
A creative consultancy at the intersection of luxury and lifestyle retail, translating bold ideas into extraordinary experiences.
A creative consultancy at the intersection of luxury and lifestyle retail, translating bold ideas into extraordinary experiences.
OUR MISSION
OUR MISSION
OUR CORE PILLARS
This is how we help ambitious companies succeed.
This is how we help ambitious companies succeed.
01
Spatial Design
Display Design & Production // Pop-Up Activations // Customer Experiences // VisuStore & Concept Design // Space Planning // Detail Development // Pop-Up Design // Display Design & Production // al Merchandising //
Store & Concept Design // Space Planning // Detail Development // Pop-Up Design // Display Design & Production
01
Spatial Design
Display Design & Production // Pop-Up Activations // Customer Experiences // VisuStore & Concept Design // Space Planning // Detail Development // Pop-Up Design // Display Design & Production // al Merchandising //
Store & Concept Design // Space Planning // Detail Development // Pop-Up Design // Display Design & Production
01
Spatial Design
Display Design & Production // Pop-Up Activations // Customer Experiences // VisuStore & Concept Design // Space Planning // Detail Development // Pop-Up Design // Display Design & Production // al Merchandising //
Store & Concept Design // Space Planning // Detail Development // Pop-Up Design // Display Design & Production
02
Visual Identity & Branding
Our branding process goes beyond visual identity, crafting comprehensive narratives that capture your unique essence and create lasting emotional connections with your audience.
Brand Strategy // Brand Identity and Guidelines // Packaging // Signage // Visual Merchandising
02
Visual Identity & Branding
Our branding process goes beyond visual identity, crafting comprehensive narratives that capture your unique essence and create lasting emotional connections with your audience.
Brand Strategy // Brand Identity and Guidelines // Packaging // Signage // Visual Merchandising
02
Visual Identity
& Branding
Our branding process goes beyond visual identity, crafting comprehensive narratives that capture your unique essence and create lasting emotional connections with your audience.
Brand Strategy // Brand Identity and Guidelines // Packaging // Signage // Visual Merchandising
03
Events
Our branding process goes beyond visual identity, crafting comprehensive narratives that capture your unique essence and create lasting emotional connections with your audience.
Art & Culture Curation // Fashion Shows // Brand Activations
03
Events
Our branding process goes beyond visual identity, crafting comprehensive narratives that capture your unique essence and create lasting emotional connections with your audience.
Art & Culture Curation // Fashion Shows // Brand Activations
04
Coaching
We bring ideas to life through dynamic, engaging animations that communicate complex concepts with clarity, creativity, and visual storytelling.
Retail Design & Creative Direction // Visual Merchandising Training
04
Coaching
We bring ideas to life through dynamic, engaging animations that communicate complex concepts with clarity, creativity, and visual storytelling.
Retail Design & Creative Direction // Visual Merchandising Training
04
Coaching
We bring ideas to life through dynamic, engaging animations that communicate complex concepts with clarity, creativity, and visual storytelling.
Retail Design & Creative Direction // visual Merchandising Training

















